New Stock News | RYC submits application to the Hong Kong Stock Exchange to accelerate the creation of an international consumer brand group

According to the Zhitong Finance APP, on September 19, Guangzhou RYC Technology Co., Ltd. (hereinafter referred to as "RYC") (003010.SZ) submitted an application to the Hong Kong Stock Exchange for the issuance of overseas listed shares (H shares) and for listing on the main board of the Hong Kong Stock Exchange. On the same day, the application materials for this issuance were published on the Hong Kong Stock Exchange website.

The application materials show that RYC has completed a strategic leap from a global brand digital empowerment provider to a technology-driven, consumer-centric brand platform with capabilities in brand creation, incubation, and expansion. It has established a sustainable and replicable "0-1-N" brand creation system.

RYC has developed rapidly in recent years, with revenue and net profit growing rapidly for three consecutive years. The planned listing on the Hong Kong stock market will help the company further enhance its capital strength and overall competitiveness, improve its international brand image, and strengthen its overseas financing capabilities.

Standing at the forefront of the industry, continuously creating popular brands and differentiated products

RYC started with e-commerce agency operations and successfully listed on the Shenzhen Stock Exchange in 2020, becoming the first stock in the e-commerce agency sector on the Shenzhen Stock Exchange main board. In the same year, RYC incubated its own brand ZhanJia, initiating a strategic upgrade and transformation from agency operations to its own brand business. In the first half of 2025, the company's own brand achieved revenue of 603 million yuan, a substantial year-on-year increase of 242.42%, with the revenue share rising to 45.75%, surpassing brand management and agency operations for the first time, becoming the core growth engine, and the strategic leap has shown results.

In the application materials, RYC believes that the core driving force behind the strategic leap comes from the company's deep insights into the changing demands of Chinese consumers. With changes in demographic structure and the diversification of consumption concepts, consumers' focus is shifting from "is it useful" to "does it understand me," moving from functional satisfaction to a balance of aesthetic perception, value recognition, and situational experience.

The structural shift in consumer demand brings enormous market opportunities. RYC uses this as a starting point to promote strategic upgrades and has successfully created its own brands LYCOCELLE ZhanJia and FineNutri. ZhanJia focuses on high-end fragrance home cleaning, addressing unmet self-care cleaning scenarios with concepts like "special care for special clothes" and "fragrance cleaning," creating a product mix that integrates fragrance experience and functional efficacy. FineNutri focuses on oral beauty, centering around scientifically anti-aging ingredients like ergothioneine and ruby oil, combined with technological innovations such as synthetic biology, to create product solutions that balance ingredient efficacy and user experience.

According to data from Frost & Sullivan, ZhanJia's retail sales compound annual growth rate reached 72.6% from 2022 to 2024, making it the fastest-growing market participant among scale brands in China's household cleaning and care industry; in the first half of 2025, ZhanJia achieved operating revenue of 444 million yuan, a year-on-year increase of 157.11%; FineNutri is the fastest beauty dietary supplement brand to break through 500 million yuan in retail sales within 12 months; in August 2025, its monthly GMV reached 159 million yuan. According to Frost & Sullivan, based on retail sales in August 2025, FineNutri ranked first in the dietary supplement category flagship store on the Douyin platform

Based on meeting the unmet needs of consumers, RYC targets the rapidly growing home cleaning and dietary supplement sectors, leveraging over a decade of talent and experience accumulated in the agency operation business to successfully create two proprietary brands, ZhanJia and FeiCui, which validate its core capabilities in brand incubation and scaling from "0-1-N."

"Omnichannel Resonance + Content-Driven," Building a New Growth Paradigm

RYC's brand-building capability stems from its cross-category consumer insights, allowing it to accurately grasp the decision-making mechanisms and emotional drivers across different categories. Additionally, its full-link strategy from trend identification, product creation to content amplification and channel integration enables it to efficiently create high-potential brands that meet diverse consumer needs.

On the channel side, RYC has built an omnichannel resonance ecosystem centered around Douyin, deeply exploring the diverse platform value of traditional e-commerce and content e-commerce. It coordinates product strategies, content design, and operational methods around platform characteristics, releasing platform efficiency while ensuring brand image.

Since 2020, RYC has accelerated its layout on Douyin, establishing a comprehensive operational system covering self-broadcasting, KOL broadcasting, and short video distribution. It utilizes its massive traffic and algorithms to more accurately target consumers, rapidly accumulating and solidifying brand users, and quickly achieving brand scaling and product iteration. At the same time, the company fully leverages the advantages of other platforms, such as building a comprehensive system from brand building to sales conversion and user lifecycle management on Tmall; continuously driving sales conversion on platforms like Tmall and JD through content seeding on Xiaohongshu.

On the content side, RYC leverages its "content leverage" capability by embedding shareable visual and emotional elements during the product design phase, continuously producing high-quality graphic and short video content, and operating a matrix of live streaming rooms to consistently generate high-conversion potential quality content. Under the new consumption model driven by content, it ignites demand on the Douyin platform and rapidly scales up, while also promoting continuous conversion on other platforms. Furthermore, RYC fully integrates external resources, including IP collaborations, in-depth cooperation with multidimensional and multi-level influencers that align with brand attributes, and stimulating user-generated content to achieve a multiplier effect on content influence. For example, ZhanJia's scented laundry detergent achieves long-term exposure and repurchase pull through IP-based content across lifestyle scenarios; FeiCui's "Little Purple Bottle" quickly occupies the anti-aging mindset on social platforms with its highly recognizable packaging and ingredient claims, inspiring product nicknames and secondary content creation.

![d819d104-3c61-4027-9696-50ac51083af1.png](https://img.zhitongcaijing.com/image/20250919/1758277236931792.png? According to the application materials, in the first half of 2025, the GMV generated by Zhanjia and Feicui's self-operated channels accounted for over 60% and 80% of the overall GMV from Douyin channels, respectively. The high-intent audience formed on the Douyin platform drives sales conversion in channels like Tmall through cross-platform migration and reuse, creating a resonance across all channels. In 2024, Zhanjia recorded triple-digit growth in GMV across platforms such as Tmall, Douyin, and Xiaohongshu; Feicui's cumulative GMV exceeded 517 million yuan in the 12 months following its listing, demonstrating explosive growth driven by the company's omnichannel strategy.

Listing in Hong Kong opens new growth space

With the reform of the Hong Kong Stock Exchange listing system, the listing process for A+H shares has become more convenient and smooth. Coupled with the continuous improvement in liquidity of Hong Kong stocks in recent years and high market activity, an increasing number of consumer goods companies are choosing to list in Hong Kong.

Regarding this listing in Hong Kong, RYC previously stated in an announcement that it is based on the company's overall development strategy and operational needs, further enhancing capital strength and comprehensive competitiveness, improving international brand image, and strengthening overseas financing capabilities.

In the application materials, RYC also mentioned its subsequent strategic planning. In terms of brand layout, it aims to build a multi-brand matrix centered on the core concepts of "quality," "self-pleasure," and "health," covering home cleaning, dietary supplements, and other potential consumer categories; in terms of brand communication, it embraces the wave of digitalization and content creation, establishing a consumer-centered communication system that helps brands naturally integrate into consumers' daily lives; in terms of products, it continuously explores and applies new technologies and raw materials, building a sustainable and scalable innovation system to provide consumers with richer and more diverse usage experiences and values, while consolidating the brand's long-term competitiveness.

Additionally, the company will leverage the advantages of the Hong Kong capital market to deepen its globalization strategy, explore the overseas expansion of its own brands, and promote strategic mergers and acquisitions, enabling more possibilities for high-quality overseas brands. According to the application materials, RYC will initially focus its overseas brand expansion on regions such as Southeast Asia, making localized adjustments to products, differentiated designs for brands, and precise communication of cross-language content; actively seeking to acquire high-quality overseas brands with differentiated positioning, brand accumulation, and long-term growth potential, aiming to create a dual-driven model of "global brand strength + local amplification strength."

RYC stated that the company has always regarded brand building as a core strategic direction, committed to developing brands as assets that embody cultural value, emotional resonance, and lifestyle symbolism, and building a consumer brand group with industry leadership and international vision. To achieve this vision, the company, based on excellent product functionality, deeply understands consumer needs, continuously refines the unique personality and value proposition of its brands, making its brands important carriers of recognition and self-expression for target audiences