Alibaba Games doubles down: creating Yidian Interactive, entering the mini-game market
Alibaba's Whale Entertainment is turning its attention to the mini-game sector and will create an independent mini-game business called "Yidian Interactive," which has already launched its official website. It is reported that "Yidian Interactive" is a comprehensive internet gaming platform that integrates H5 game and mini-program platform operations, focusing on game operation and promotion, and possesses full-cycle service capabilities including but not limited to product introduction, channel distribution, marketing promotion, and commercialization operations
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