Apple has asked suppliers to boost production of iPhone 17 model, the Information reports

Reuters
2025.09.19 18:19
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Apple has instructed suppliers to increase production of the entry-level iPhone 17 by at least 30% due to strong pre-orders, according to reports. This indicates a higher consumer preference for the $799 model over the more expensive Pro versions. The shift highlights a growing price-sensitive demand, raising concerns about Apple's ability to maintain growth through premium products. Analysts warn that increased sales of lower-priced models may impact Apple's profit margins, despite helping to protect market share.