The Greater China region is the largest market for the parent company of Arc'teryx, and management has stated that Arc'teryx will actively reduce discounts

According to the latest Q2 report, Greater China has jumped to become Amer Sports' largest market, with revenue increasing by 42% year-on-year to USD 410 million; revenue in the Americas grew by 6% year-on-year to USD 395 million; and revenue in Europe, the Middle East, and Africa was USD 276 million. Sources informed reporters that Arc'teryx's annual revenue has already exceeded 10 billion, and many Arc'teryx stores in markets such as the United States, Europe, and Japan are also frequented by Chinese consumers. However, during the conference call following this year's Q2 financial report, Amer Sports Group CEO Zheng Jie revealed that this year, Arc'teryx will see net store closures in Greater China, including some legacy partnership stores and factory outlet stores. Nevertheless, Arc'teryx will significantly enhance its brand image in China by opening large, high-quality, and higher-efficiency stores. "Looking ahead to 2026, after years of rationalizing the store network in the region, we plan to achieve net store openings for Arc'teryx in China." Management also stated that they will proactively reduce discounts and outlet business in the future. The company's Chief Financial Officer Andrew Page believes that "lower outlet sales have negatively impacted the full-channel same-store sales of outdoor functional apparel, so Arc'teryx continues to shift more focus towards full-price sales and limit outlet sales both online and offline."