<div id="readability-page-1"><blockquote><ul><li>Nio began deliveries of the new ES8 today, assuring customers that all orders placed this year will enjoy the same tax reduction, even if deliveries are delayed until next year.</li><li>Nio management said earlier this month that the new ES8 will reach a production capacity of 10,000 units in October and 15,000 units in December.</li></ul></blockquote><figure id="attachment_117365"><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/21230924/2025092115092440.jpg/query-cmVzaXplPTEyMDAsNjcyJnNzbD0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1200" height="672" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/21230924/2025092115092440.jpg/query-cmVzaXplPTEyMDAsNjcyJnNzbD0x"/><figcaption id="caption-attachment-117365">(Image credit: Nio)</figcaption></figure>Nio Inc's (NYSE: NIO) third-generation ES8 SUV (sport utility vehicle) is another success following the Onvo L90 SUV, with a new report revealing its popularity.Locked-in orders for the new ES8 have already surpassed Nio's announced production cap of 40,000 units for the model this year, a report today by domestic media outlet LatePost said, citing a source close to Nio's management.&#34;The actual figure is significantly higher than that,&#34; the source said. <div> Join CnEVPost on Telegram or Google News </div>The third-generation ES8 was officially launched yesterday at Nio Day 2025 in Hangzhou, Zhejiang, with locked-in orders -- non-refundable deposits -- opening around 9 pm Beijing time.<img src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/21230926/2025092115092654.jpg/query-cmVzaXplPTEyMDAsNjg1JnNzbD0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1200" height="685" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/21230926/2025092115092654.jpg/query-cmVzaXplPTEyMDAsNjg1JnNzbD0x"/>Nio founder, chairman, and CEO William Li pledged annual production capacity exceeding 40,000 units for the model, adding that if production constraints prevent fulfilling this year's orders, the company will compensate consumers for losses incurred due to next year's reduced vehicle purchase tax incentives from the government.In today's communication with domestic media, Li said the ES8's performance exceeded expectations, as noted by LatePost's report.Unlike most other Chinese electric vehicle (EV) makers, Nio never discloses pre-order or firm order numbers after new model launches.When previously asked about orders following other model launches, company management often diplomatically said only that figures &#34;exceeded expectations.&#34;<figure id="attachment_117367"><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/21230929/2025092115092996.jpg/query-cmVzaXplPTEyMDAsNjg5JnNzbD0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1200" height="689" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/21230929/2025092115092996.jpg/query-cmVzaXplPTEyMDAsNjg5JnNzbD0x"/><figcaption id="caption-attachment-117367">(Nio founder, Chairman, and CEO William Li (right) delivers the third-generation ES8 vehicle in Beijing. Image credit: Nio)</figcaption></figure>Nio debuted the third-generation ES8 and commenced pre-sales for the large SUV on August 21.On September 17, Deutsche Bank analyst Wang Bin's team said in a research note that the ES8 had received about 100,000 cancellable orders -- pre-orders -- at that time.The all-new ES8, featuring a 100-kWh battery pack, starts at RMB 406,800 ($57,170), a reduction of RMB 10,000, or 2.40 percent, from the pre-sales starting price of RMB 416,800.This final price represents a reduction of RMB 149,200, or 26.83 percent, compared to the RMB 556,000 starting price of the older 100-kWh ES8 version.Under the BaaS (Battery as a Service) plan, its starting price is RMB 129,200 (30.19 percent) lower than the RMB 428,000 BaaS starting price of the older ES8 equipped with a 100-kWh battery pack.Nio produced a batch of third-generation ES8 vehicles in advance to enable rapid deliveries after market launch.The company announced on Weibo today that deliveries of the third-generation ES8 commenced as scheduled, with Li and Nio co-founder and president Qin Lihong personally handing over vehicles to the first batch of users.<img src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/21230931/2025092115093151.jpg/query-cmVzaXplPTEyMDAsNjkxJnNzbD0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1200" height="691" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/21230931/2025092115093151.jpg/query-cmVzaXplPTEyMDAsNjkxJnNzbD0x"/>During a September 2 earnings call, Nio management said the new ES8 would reach a production capacity of 10,000 units in October and 15,000 units in December.From 2024 to 2025, China continues exempting new energy vehicles (NEVs) from purchase tax, but the tax exemption per vehicle does not exceed RMB 30,000.From 2026 to 2027, China's NEV purchase tax will be levied at half the standard rate of 10 percent, with a maximum tax reduction per vehicle capped at RMB 15,000.Nio published an article today on its mobile app detailing how it will compensate owners unable to receive their ES8 deliveries this year, aiming to build order reserves for the first-quarter off-season next year.Customers who lock in orders for the all-new ES8 on or before December 31, 2025, will receive a subsidy voucher, according to the article.If an ES8 order placed this year is delivered in 2026 due to reasons attributable to Nio, users may use this voucher to offset up to RMB 15,000.Meanwhile, Nio also commits that if customers experience a delivery delay exceeding 8 weeks (56 days) for the new ES8, they will receive credit points worth RMB 50 per day starting from the 57th day of order locking in.<figure id="attachment_117369"><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/21230934/2025092115093332.jpg/query-cmVzaXplPTEyMDAsNjYyJnNzbD0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1200" height="662" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/21230934/2025092115093332.jpg/query-cmVzaXplPTEyMDAsNjYyJnNzbD0x"/><figcaption id="caption-attachment-117369">(Nio co-founder and president Qin Lihong (left) delivers the third-generation ES8 vehicle in Hangzhou, Zhejiang. Image credit: Nio)</figcaption></figure>($1 = RMB 7.1156) <div> <div> <img src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/20234845/2025092015484541.jpg/query-Zml0PTgwMCw0NjEmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="800" height="461" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/img.cnevpost.com/2025/09/20234845/2025092015484541.jpg/query-Zml0PTgwMCw0NjEmc3NsPTE"/> </div> <div> Nio launches all-new ES8 that could become one of its most successful models The all-new ES8 starts at RMB 406,800 ($57,170), which isn't cheap but is highly competitive for the model itself and its segment. </div> </div> </div>

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Nio has begun deliveries of its new ES8 SUV, which has already surpassed its production capacity of 40,000 units for this year. The company assures customers that orders placed this year will still benefit from tax reductions, even if deliveries are delayed until next year. Nio's CEO, William Li, stated that the ES8's performance has exceeded expectations, and the vehicle features a starting price of RMB 406,800 ($57,170). Nio also announced compensation plans for customers facing delivery delays.

- Nio has begun deliveries of the new ES8, assuring customers that orders placed this year will benefit from tax reductions, even if delayed until next year.  
- The company aims for a production capacity of 10,000 units in October and 15,000 in December, with locked-in orders already exceeding the 40,000 unit cap for this year.  
- Nio will compensate customers for delivery delays and has introduced a subsidy voucher for orders placed by December 31, 2025, to offset potential tax increases.

Nio's new ES8 capacity of 40,000 units for this year already sold out, report says