NIO's Li Bin: The pricing of the ES8 still has reasonable profit margins, so there is no need to worry about the group not making a profit

NIO-SW (09866.HK) ET9 Horizon Special Edition is priced at RMB 818,000 (the same below) and can be purchased using the BaaS battery rental method starting at RMB 710,000, with deliveries set to begin at the end of September. As for the ES8, the purchase price starts at RMB 408,600, with the battery rental plan starting at RMB 298,800. The group's founder, chairman, and CEO Li Bin stated that there is no need to worry about the group not making a profit, as the pricing starting at RMB 408,600 still has a reasonable gross margin and returns to a more reasonable range, emphasizing that the pricing is not considered from the perspective of a price war.

He explained that the high pricing of the previous generation models was mainly due to the high costs of batteries and new technologies, but advancements in technology, improvements in management efficiency, and expansion of scale over the past two years have brought many costs down. He also mentioned that nearly 150,000 people have test-driven the all-new NIO ES8 in the past 10 days, and partners are working overtime. This year, production capacity has already exceeded 40,000 vehicles, which is very challenging, and they aim to deliver 40,000 vehicles by the end of the year, with a slight possibility of increasing production, but not by much.

In addition, he pointed out that the usage rate of the front trunk by users of the Lido L90 has exceeded 93% weekly, while the usage rate of the rear trunk is only 96% weekly, indicating that the usage rate of the front trunk is comparable to that of the rear trunk, which reflects the high value and high perception brought by pure electric vehicles