"Meta Platforms' (META) Ad Engine Revving Up!" Barclays Analyst Says WhatsApp and Threads Can Deliver $25B in Revenue
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Barclays analyst Sandler predicts Meta Platforms could generate $25 billion in ad revenue from WhatsApp and Threads by 2027, with $6 billion from WhatsApp and $19 billion from Threads. He believes Meta can exceed growth estimates of 16% in 2026 and 15% in 2027, despite potential pricing pressures. Meta's AI tools are expected to enhance ad performance. META stock holds a Strong Buy consensus rating with an average price target of $872.98, indicating a 14.09% upside.
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