Amazon's FTC Trial Over Alleged 'Dark Patterns' Of Prime Subscription Cancellation Practices Kicks Off
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The FTC has launched a trial against Amazon over alleged deceptive practices in its Prime subscription cancellation process. The lawsuit claims Amazon used 'dark patterns' to mislead consumers into subscribing and complicate cancellations. The trial, which began with jury selection, could last about a month. If found liable, Amazon may face damages. The outcome is crucial for Amazon, as Prime is a major revenue source, with 197 million U.S. subscribers and significant sales growth. Amazon's stock recently showed bullish signals, indicating potential market impact.
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