Beiersdorf’s Hold Rating: Challenges with Nivea and La Prairie Amidst Derma Resilience
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David Hayes has assigned a Hold rating to Beiersdorf due to challenges with the Nivea brand's performance and pricing strategies, leading to a downward revision of growth forecasts. The Derma segment shows resilience, but concerns about a potential slowdown exist. La Prairie also faces ongoing issues in travel retail. These factors justify a cautious approach, reflected in the current stock price. Deutsche Bank also maintains a Hold rating with a €98.00 price target.
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