Meta's self-developed AI lagging signal? It is rumored to adopt competitor Google's Gemini model to optimize its advertising business

Zhitong
2025.09.26 00:16
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Meta plans to adopt Google's Gemini artificial intelligence model to enhance advertising accuracy, indicating that its self-developed AI technology is lagging behind. This news caused Meta's stock price to drop 0.3% in after-hours trading, while Google's stock price rose nearly 1%. The discussions between Meta and Google involve advertising data optimization, and the two companies are competitors in the digital advertising space. Last month, Meta signed a cloud computing cooperation agreement with Google Cloud worth over $10 billion