Morgan Stanley: Xiaomi Corporation-W's new smartphones and electric vehicle customization services may become positive catalysts, target price HKD 62
Morgan Stanley released a research report stating that Xiaomi Corporation-W will launch its flagship smartphone, the Xiaomi 17 series, on Thursday (25th), which includes three models: 17, 17 Pro, and 17 Pro Max. The Pro and Pro Max models are equipped with a new rear display, which is an innovative design. Combining excellent product quality with attractive pricing, Morgan Stanley believes that the sales performance of the Xiaomi 17 series is likely to exceed expectations. Such new products may accelerate Xiaomi's market share growth in the high-end smartphone segment. Morgan Stanley maintains an "Overweight" rating on Xiaomi Corporation with a target price of HKD 62, positioning the stock as a top choice in the industry. Meanwhile, Xiaomi has launched "customization services" in its electric vehicle business. Morgan Stanley stated that this service will offer five new custom colors, two new interior designs, and other new features such as custom logos and seat belts. Although the initial quantity is very limited, with only 40 vehicles per month, it is believed that the "customization service" will become a key competitive advantage for Xiaomi's electric vehicles. Once the utilization rate of the new electric vehicle factory increases, the "customization service" is likely to expand to most models, helping Xiaomi maintain a steady flow of new orders
According to Zhitong Finance APP, Morgan Stanley released a research report stating that Xiaomi Corporation-W (01810) launched its flagship smartphone - the Xiaomi 17 series - on Thursday (25th), which includes three models: 17, 17 Pro, and 17 Pro Max. The Pro and Pro Max models are equipped with a new rear display, which is an innovative design. Combining excellent product quality with attractive pricing, Morgan Stanley believes that the sales performance of the Xiaomi 17 series is likely to exceed expectations. Such new products may accelerate Xiaomi's market share growth in the high-end smartphone market. Morgan Stanley maintains an "Overweight" rating on Xiaomi Corporation, with a target price of HKD 62, positioning the stock as a top choice in the industry.
Meanwhile, Xiaomi has launched "customization services" in its electric vehicle business. Morgan Stanley stated that this service will offer five new custom colors, two new interior designs, and other new features, such as custom logos and seat belts. Although the initial quantity is very limited, with only 40 vehicles per month, it is believed that the "customization service" will become a key competitive advantage for Xiaomi's electric vehicles. Once the utilization rate of the new electric vehicle factory increases, the "customization service" is likely to expand to most models, helping Xiaomi maintain a steady flow of new orders
