Meta to launch ad-free Facebook and Instagram subscriptions in UK
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Meta Platforms will introduce an ad-free subscription option for Facebook and Instagram users in the UK, priced at £2.99 per month on the web and £3.99 on mobile. This move, aimed at complying with data privacy regulations, allows users to choose between a paid ad-free experience or a free service supported by targeted ads. The decision follows scrutiny from regulators regarding personal data handling. Meta's ad revenue, which constituted 98% of its $164.5 billion earnings last year, highlights the challenge of balancing privacy with advertising needs.
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