Coupang’s Strategic Growth and Resilience in E-commerce Justifies Buy Rating
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Ahyung Cho has assigned a Buy rating to Coupang, citing its strong e-commerce performance and strategic initiatives despite a challenging retail environment. The company has shown resilience in online sales, particularly in the e-grocery segment. New quick commerce services and potential partnerships with GS Retail and Emart Everyday enhance growth prospects. The asset-light nature of these operations is expected to synergize with the WOW membership program. Improving consumer sentiment supports continued expansion, with a price objective of $36. Arete Research also initiated coverage with a Buy rating and a $40 target.
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