Jaguar Land Rover China CEO Pan Qing: The core meaning of a car is to protect life

Pan Qing reviewed the 77-year brand history and recent market performance at the "Warriors in All Directions" event. "The core meaning of a car is always to protect life," said Pan Qing, Global Director of Jaguar Land Rover and CEO and President of Jaguar Land Rover China, at the Land Rover Defender brand event held on September 25. During the aforementioned event, Pan Qing recounted the "revival" journey of the Land Rover Defender. The Land Rover Defender was born in 1948 and announced its discontinuation in 2016. Pan Qing stated that when Jaguar Land Rover decided to revive this model in 2017, it was at a time when urban SUVs were becoming popular, and this decision faced market skepticism. However, in recent years, global demand for rugged off-road vehicles has been gradually increasing. Data shows that in the 2024/25 fiscal year, global sales of this model exceeded 115,000 units, a year-on-year increase of 0.7%