
Apple Appears To Have Put The Worst Behind It In China, Says Analyst — Xiaomi Now Faces Fresh Pressure From 2026 iPhone SE And Flagship Launches

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Apple Inc. is reportedly recovering in China after a period of declining sales, with analysts indicating that Xiaomi Corp. will face increased competition from Apple's upcoming 2026 iPhone models. Analyst Ming-Chi Kuo noted that Apple's iPhone business has improved, while Xiaomi's recent 17 Series launch has underperformed, leading to a potential 20% shipment cut. Kuo warns that Xiaomi may need to adjust pricing strategies to boost sales, especially with Apple's strong demand for its iPhone 17 lineup. Apple's market share stands at 25.71%, compared to Xiaomi's 10.82%.
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