ServiceTitan Report Reveals AI-Enabled CRMs Drive Revenue Growth, Highlights Efficiency Gaps in Commercial Sales Industry
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ServiceTitan Inc. released its first annual Commercial Sales and Marketing Report, revealing that 57% of contractors spend nearly half their time on non-selling activities. While most use CRM systems, only 29% utilize AI tools, which can enhance efficiency and sales cycles. The report emphasizes the importance of integrating AI with CRMs to reduce overhead and drive revenue growth. Key marketing priorities include increasing brand awareness and generating leads. A modern approach combining sales teams, AI, and CRMs is essential for business scalability.
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