OpenAI's ChatGPT now lets users buy from Etsy, Shopify in push for chatbot shopping

Market Beat
2025.09.30 14:35
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OpenAI is enhancing ChatGPT to function as a virtual merchant, allowing users to purchase items directly from Etsy and Shopify. This initiative aims to generate revenue in online commerce, competing with giants like Amazon and Google. OpenAI is collaborating with Stripe to implement an "Instant Checkout" system, ensuring that ChatGPT ranks products based on availability, price, and quality without bias. This move is part of OpenAI's strategy to find new income sources as it has yet to turn a profit.