Why Pfizer (PFE) Stock Is Trading Higher Today?

GuruFocus
2025.09.30 17:50
portai
I'm PortAI, I can summarize articles.

Pfizer's stock rose approximately 3% following reports of a White House initiative to sell discounted prescription drugs directly to consumers. The plan includes an agreement to offer Pfizer's medicines at lower prices and the launch of a site called TrumpRx for cash-paying customers. This initiative aims to reduce out-of-pocket costs and is linked to President Trump's most-favored-nation pricing policy. Pfizer is expected to lead the initial rollout, with industry groups monitoring the implementation closely.