
VALA: The all-new model vala home is officially launched and available for pre-order

VALA officially launched its new model, vala home, on September 20, 2025, and opened for reservations. This model is the first factory-built six-seat new energy camping vehicle in China, featuring the multifunctionality of an MPV and the residential attributes of an RV, with a pre-sale price of RMB 169,900. Since its launch, it has received 395 orders and plans to deliver by the end of 2025. The company has also opened 30 vala experience centers nationwide to enhance brand influence
According to the announcement from VALA (02051), on September 20, 2025, the company officially launched the country's first factory-original six-seat new energy camper van — vala home, in collaboration with Chongqing Ruichi Automobile Industry Co., Ltd. Vala home, with its large-scale research and development, innovative design, and affordable price, combines the multifunctionality of an MPV, the living attributes of an RV, and the low-cost advantages of a new energy vehicle, meeting the potential needs of more customers. At the recently held "2025 World Intelligent Industry Expo" in Chongqing, vala home attracted a large number of visitors for experience as soon as it was unveiled, and received coverage from authoritative media such as CCTV News Channel, recognizing its novelty and practicality.
Vala home has only one version, which is fully equipped as standard. The pre-sale price is RMB 169,900, and reservations are currently open, with deliveries set to begin at the end of 2025. From September 20 to September 30, 2025, vala home has received 395 orders.
During the third quarter of 2025, the group delivered 117 vala vehicles in bulk to ordering customers. The group is focused on selecting high-quality vala owners who are enthusiastic about the vala lifestyle and willing to share, to join the vala co-creator team. As of September 30, 2025, the group has successfully recruited 395 high-quality co-creators, who promote and sell vala vehicles through their personal experiences with vala and their influence on various social platforms and offline. As more co-creators join and the number of deliveries gradually increases, the mobile store model of vala has begun to take shape, showcasing vala to more potential customers who aspire to the vala lifestyle.
As the scale of co-creators gradually expands, to better meet the viewing needs of potential customers, as of September 30, 2025, our co-creators have opened a total of 30 vala experience centers nationwide. These experience centers are based on the co-creators' own business premises and are operated independently by the co-creators, offering advantages such as low opening costs and flexible layouts, which can quickly enhance the market coverage and influence of the vala brand.
The group has launched the WeChat mini-program "valalife" for vala vehicles, providing various ordering and cooperation plans. As of September 30, 2025, the valalife mini-program has attracted approximately 97,000 registered users. In addition, vala, with its unique spatial design and vehicle lifestyle, has gained widespread attention and sparked enthusiastic responses on social media platforms. As of September 30, 2025, vala's total number of fans across various social platforms has reached approximately 2.74 million, with related videos accumulating over 750 million views.
The vala series of vehicles launched by the group is an industry-first factory-original raised-roof new energy multifunctional vehicle. The group aims to become the "pioneer of electric vehicle lifestyle in China," promoting the transformation of cars from a single mode of transportation to multifunctional mobile spaces. As a "versatile electric vehicle," users can enjoy a comfortable, convenient, and personalized multifunctional space in various scenarios, including outdoor camping, business meetings, family entertainment, dining and tea drinking, resting and napping, gatherings with friends, watching movies and karaoke, outdoor travel, and market stalls, creating infinite possibilities for the extension of urban lifestyles

