Qualtrics plans to invest $6.75 billion in acquiring Press Ganey Forsta to enhance AI capabilities and drive experience management.

Qualtrics is making significant strides in expanding the utilization of AI technologies, leveraging its extensive knowledge in healthcare to lead the way. This push is enhancing the company's capacity to assist businesses in generating value and improving results across various sectors. By focusing on developing a comprehensive platform tailored for experience management, Qualtrics is poised to revolutionize the industry. The headquarters are located in PROVO, Utah, showcasing the company's commitment to innovation and progression.