Ye Guofu talks about Yonghui "Fat Reform": If the direction is right, don't be afraid of the long road

On the morning of October 13th, Yonghui Superstores held a 2025 new product launch conference, attended by Ye Guofu, founder, chairman, and CEO of Miniso, as well as a non-independent director of Yonghui Superstores and leader of the reform leadership group. Ye Guofu expressed his feelings at the meeting and wrote on the conference paper: "If the direction is right, do not fear the distance. Once started, do not fear the pace. If you believe, do not change. Every step forward is a success, and we firmly believe that we will achieve great victories."