MNTN Partners with Haus to Deliver Science-Backed Incremental Lift Measurement for Connected TV Campaigns
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MNTN Inc. has partnered with Haus to enhance measurement for Connected TV (CTV) campaigns through structured experiments that measure incremental lift. This collaboration, part of MNTN's Measurement Partner Program, aims to provide advertisers with science-backed performance validation. The beta program will conclude before a broader rollout in Q4 2025, promoting transparency and optimization as CTV ad spending increases. This news was generated by Public Technologies and is for informational purposes only.
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