The WeChat PR director responds to the cooling of Moments: It hasn't cooled down, the data has been stable over the years

Zhitong
2025.10.15 06:50

On October 14th, according to the WeChat Public Account, the WeChat PR Director responded to the comments about "Moments being cold" in a podcast, stating: "Moments are not cold; everyone's feelings are somewhat like an information cocoon. We shared a set of data years ago, showing that 780 million users enter Moments every day, and 120 million users post on Moments. This data has remained relatively stable over the years. The statement that everyone does not post on Moments is not true. The information flow in Moments has always been sorted by time, without the platform's algorithm. Our recommendation logic has always been based on time sorting."