
Xiaomi announces the launch of the 2025 Double 11 promotional event, offering a discount of 2 billion RMB
Xiaomi (01810.HK) recently announced on its official Weibo that the 2025 Double 11 shopping festival has officially launched. This promotion offers a discount of 2 billion yuan (the same below), with several home appliances discounted by up to 4,000 yuan. This year's shopping season starts earlier than in previous years.
In terms of mobile products, several popular models will be discounted during this period. The Xiaomi MIX Fold 4 foldable smartphone will see a price drop of 1,000 yuan; the Xiaomi 15 Ultra has officially announced a price reduction of 500 yuan; and the REDMI K80 will have a price cut of 100 yuan across all versions, starting at 1,999 yuan.
Official data shows that during the 2024 Double 11 shopping festival, Xiaomi's total payment amount across all channels exceeded 31.9 billion yuan, marking the brand's best performance in promotional history

