
Did Tron: Ares’ Blockbuster IMAX (IMAX) Performance Just Shift the Premium Cinema Investment Narrative?

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Disney's "Tron: Ares" led the weekend box office with $33.5 million domestically, including $6.6 million from IMAX, highlighting the importance of premium cinema formats. IMAX's strategy includes expanding its global footprint with new systems by 2026. Despite strong box office performance, IMAX's reliance on blockbuster releases poses risks. The outlook anticipates $466 million in revenue by 2028, with a fair value estimate of $34.36, suggesting a 10% upside. Investors should consider content volatility as a key risk to revenue growth.
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