Understanding the Market | WL DELICIOUS rises over 6% again, with the company's overall growth rate exceeding 20% in September, and sales of the new sesame sauce flavor rapidly climbing

WL DELICIOUS rose over 6% again, as of the time of writing, up 6.53%, reported at HKD 13.55, with a transaction volume of HKD 44.4098 million. On the news front, China Merchants Securities pointed out that WL DELICIOUS had an overall growth rate of over 20% in September, with good growth in konjac products and a basic halt in the decline of spicy strip products. Western Securities believes that WL DELICIOUS's konjac products are in a rapid growth phase, with classic flavors such as spicy, numbing, and sour-spicy konjac continuously penetrating the market, and the new sesame flavor sales rapidly climbing, with the ceiling for individual products expected to exceed expectations. On the profit side, the peak cost pressure for konjac flour has passed, and a cost decline cycle is expected to begin in 2025-2027. Western Securities further stated that on the channel side, WL DELICIOUS has basically achieved full-channel coverage, and after multiple iterations, has formed a "supplementary sales + assisted sales" channel model to help distributors grow together. In terms of network coverage breadth and terminal control, WL DELICIOUS is among the top levels in the snack industry, effectively empowering new product promotion through its channels