Tmall President Jia Luo: Big Consumption + AI Double 11 Opens a New Historical Opportunity for Brand Growth

The 2025 Tmall Double 11 will officially go on sale at 8 PM on October 20. On October 16, it was learned from the Tmall Double 11 press conference that the 17th Tmall Double 11 is also the first Double 11 of the era of major consumption, the first Double 11 with comprehensive AI implementation, and the first Double 11 with full participation from Taobao Flash Sale. Tmall President Jia Luo stated that the intersection of two historical opportunities, AI and major consumption, has led Tmall to invest in AI to upgrade product capabilities, combine algorithms to heavily invest in core users, support quality brands in upgrading quality, make brand management more efficient, increase user activity, and provide a more immediate shopping experience, opening up a new historical opportunity for brand growth