Taobao Platform President's Office: Three Major Super Bonuses Open Up a Trillion-Yuan New Market for Brands

The 2025 Tmall Double 11 will officially start selling at 8 PM on October 20. At the Tmall Double 11 launch conference, the President of Alibaba's China e-commerce business group Taobao platform, Chuan Duan, stated that this year marks the first Double 11 to kick off the era of mass consumption, with brands set to welcome a trillion-yuan new market. The "super increment" of Taobao flash sales drives e-commerce growth, with August's mobile Taobao DAU increasing by 20% year-on-year, 77 brands achieving monthly transaction volumes exceeding 10 million, and 490 brands surpassing 1 million. The "super hub" Taobao membership connects consumption scenarios and enhances brand operational efficiency, with over 100 million takeaway users yet to place orders on e-commerce, indicating significant new user acquisition potential. The "super engine" 88VIP Double 11 consumption vouchers reach 50 billion yuan, continuing the "no-threshold direct 10% discount," becoming a core increment for brands