Meituan's Wang Puzhong: The average spending per dine-in customer has dropped to levels seen ten years ago

On October 16th, at the 8th Restaurant Industry Conference, a set of industry-wide data on the takeaway battle revealed that 75% of the new takeaway orders this year came from the low-price range of under 15 yuan. After the takeaway battle in May, nearly half of the incremental orders generated through subsidies were beverages, leading to a surge in orders for many milk tea and coffee shops. In addition, Wang Puzhong, CEO of Meituan's core local business, stated that the average spending per customer in the dining industry has approached the levels of 2015. According to the data released at the conference, the overall average spending per customer has still fallen to a phase low, forcing merchants to rely on low prices to maintain orders