Taobao Platform President's Office: The first Double 11 for the major consumption platform, brands will welcome a trillion yuan increase
"The large consumption platform is releasing unprecedented growth opportunities, and brands will welcome a trillion yuan in new increments." The President of Alibaba's China e-commerce business group Taobao platform, Duan, stated that the current new dividends for brands can be summarized as three super categories: Super Increment: Taobao Flash Sale, Super Hub: Taobao VIP Membership, Super Engine: 88VIP
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