Understanding the Market | CHOW TAI FOOK rises over 4%, gold jewelry brand "fixed price" gold jewelry will gradually start to increase prices

CHOW TAI FOOK is currently up over 4%, as of the time of writing, up 4.39%, priced at HKD 16.42, with a transaction volume of HKD 307 million. In terms of news, spot gold prices continue to rise, and Japan's largest gold retailer has suspended sales of gold bars and platinum bars weighing 50 grams or less due to supply shortages. Many mainstream domestic jewelry brands are also set to raise prices for gold jewelry. It is reported that CHOW SANG SANG and CHOW TAI FOOK have announced price increases for "fixed-price" gold jewelry starting from mid to late October, with increases ranging from 10% to 35%. Guosen Securities released a research report stating that the gold jewelry industry's retail sales are expected to grow by 16.8% year-on-year in August 2025. Overall, the industry is expected to continue improving in the third quarter, supported by a low base effect and rising gold prices. Fixed-price gold products that are fashionable meet the current preferences of young consumers and are less sensitive to fluctuations in gold prices, with related brands expected to grow faster than the overall industry