Understanding the Market | Alibaba-W is currently down over 4%, and Taobao Flash Sale participates in Double Eleven for the first time, with the company investing heavily in instant retail business

Alibaba-W is currently down over 4%, as of the time of writing, down 4.22%, priced at HKD 154.4, with a transaction volume of HKD 13.466 billion. In terms of news, the 2025 "Double 11" e-commerce promotion has entered a period of intensive launch, with instant retail becoming the focal point of competition for e-commerce's Double 11 for the first time. It is reported that the Taobao/Tmall platform will simultaneously launch a live broadcast red envelope with a deposit of 3 billion yuan on October 9, allowing users to receive up to 2,000 yuan daily. Taobao Flash Sale will participate in Double 11 for the first time, with 88VIP members able to receive a 50% discount takeout red envelope daily during the event. Zheshang Securities released a research report predicting that the revenue of Alibaba's China e-commerce business for FY26Q2 will be 126.9 billion yuan, a year-on-year increase of 11.6%; the EBITA Margin will be 6.8%, a significant decline compared to the previous quarter, due to substantial investments in instant retail in the third quarter. The company enhances its fulfillment system while bringing high-frequency order density through food delivery, focusing on the active users and transaction frequency it generates, which in turn synergizes with traditional e-commerce business and the future market space for instant goods retail e-commerce. In addition, Ele.me and AutoNavi's dual-line strategy for in-store business also brings new imaginative space for the company's e-commerce business