
Cui Dongshu, Secretary-General of the Passenger Car Association: In September, the promotional efforts for new energy vehicles remained at a medium to high level, with some mid-tier companies showing signs of gradual rise
Cui Dongshu, Secretary-General of the Passenger Car Association, stated in an article on October 19 that 23 models had their prices reduced in September this year, and the current market remains relatively stable. In September 2025, the promotional intensity for new energy vehicles maintained a mid-to-high level of 10.2%, an increase of 2.6 percentage points compared to the same period last year, and a slight increase of 0.7 percentage points compared to last month. In September 2025, the promotional intensity for traditional fuel vehicles was 23.9%, an increase of 1 percentage point compared to last month and an increase of 1.9 percentage points compared to the same period last year. The overall wholesale pattern of major passenger car manufacturers continued to change in September, with some mid-tier companies showing signs of gradual rise, such as Geely Auto, Dongfeng Nissan, XPeng, Xiaomi Auto, and Leapmotor, which performed strongly on a month-on-month basis. The self-owned brands of the five major state-owned groups, including SAIC, Dongfeng, Changan, Chery, and BAIC, saw strong growth in September, with a total year-on-year increase of 25%. Among them, Deep Blue, Voyah, ZEEKR, and the self-owned brands of the major groups showed strong growth in their second generation

