"Fixed Price" to Increase Today? CHOW TAI FOOK Responds: Expected Price Increase of 12%-18% by the End of October

In response to the online rumor of a "price increase on October 20th," CHOW TAI FOOK stated that it will adjust the retail prices of its gold products at the end of October. CHOW TAI FOOK indicated that this price increase is mainly due to "the impact of the continuous rise in gold prices on costs." The group plans to raise the retail prices of its gold products at the end of October, with most products expected to see an increase of 12%-18%. CHOW TAI FOOK emphasized that the company "has a mechanism in place to closely monitor fluctuations in gold prices and make timely price adjustments to respond to market changes." On October 20th, a reporter found that several key "fixed-price" products in CHOW TAI FOOK's Tmall flagship store had not yet updated their prices but were already marked as "off the shelves" or "sold out." Multiple offline counters also confirmed that a price increase is imminent, but the "new price tags have not yet arrived at the store." A staff member at a CHOW TAI FOOK counter revealed that there are currently no discount promotions on priced products in the store, and popular items such as the "Five Emperor Coins Solid Gold Bracelet" are already out of stock, with "many customers rushing to buy before the price increase."