GOOS

<p>Guvet launched the "Yunjin" series of down jackets on October 15, attempting to stand out in the 200 billion yuan down jacket market. Founder Wu Kunming emphasized that the brand's rise relies not only on channels and price wars but also on an extreme pursuit of product quality and a precise understanding of consumer needs, reflecting a profound transformation in China's consumer industry. Guvet's success marks the rise of Chinese brands in the high-end market, challenging the position of international giants</p>

- Guvet, a Chinese brand, is redefining high-end fashion by integrating traditional "Yunjin" silk into its goose down jackets, launching the "Black Gold Shell Yunjin" series.  
- This move disrupts the nearly 200 billion yuan down jacket market, where international giants dominate, highlighting a shift in consumer perception towards domestic high-end brands.  
- Guvet's strategy focuses on product quality and cultural identity, appealing to a new generation of consumers who prioritize value and experience over brand prestige.

A new black gold tycoon emerges from the 200 billion red sea