From Boom to Bust: US Stock Plant-Based Milk and Meat Concept Stocks Suffer Collective "Ankle Cuts," Demand Worries After the Hype Fades

The U.S. plant-based milk and meat alternative market is experiencing a significant decline, with consumers gradually returning to traditional meat. According to data from Nielsen IQ, sales in the alternative dairy beverage industry fell by 4.4% last year, marking the first decline in four years. The stock prices of companies like Oatly and Beyond Meat have plummeted, as market trends shift towards high-protein and gut health sectors, facilitating related mergers and acquisitions