
Legacy, Resilience, and Purpose Take Center Stage for Family Offices

The Family Barometer 2025 by Julius Bär and PwC highlights trends among Ultra High Net Worth (UHNW) families in wealth management, emphasizing legacy, purpose, and resilience amid geopolitical and economic challenges. The report indicates a shift towards private equity and real estate investments, with a focus on intergenerational wealth transfer. Surveying 2,500 experts, it reveals that 60% of UHNW families do not utilize family office solutions, with Asia leading in adoption. Key priorities for those using family offices include tax optimization and succession planning, reflecting a growing importance of gender in wealth control.
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