Frasers Group Opens Flagship Sports Direct and Everlast Gyms+ in Liverpool
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Frasers Group plc has opened a flagship destination in Liverpool, combining Sports Direct and Everlast Gyms+ in a 90,000 sq. ft site. This three-storey facility offers a blend of sport, fitness, wellness, and retail, featuring Sports Direct’s first dedicated Women’s Training Concept in collaboration with brands like Nike and adidas. This opening is part of Frasers Group's ongoing investment in Liverpool's retail and fitness sectors, following previous launches of FLANNELS and Sports Direct sites.
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