Adidas responds to the OEM controversy: the brand leads the design, authorizing Xuezhongfei to handle manufacturing

Recently, the fact that Adidas down jackets are manufactured by Xuezhongfei has attracted market attention. A netizen posted on social media claiming that the Adidas down jacket purchased in a live broadcast room on a short video platform is actually a product made by Xuezhongfei. In response, the customer service of the official Adidas flagship store stated, "Adidas has authorized Xuezhongfei's garment factory to be responsible for the production process, and both parties are committed to providing consumers with high-quality products, ensuring quality." They further stated, "For Adidas products produced in the factory, we are responsible for the main processes such as design and development, while the factory is only responsible for the production process."