Ye Guofu responds to "spending 100 million on acquiring original IP in a year is a waste": provide ample space for self-owned IP to try
Miniso founder Ye Guofu recently stated in an interview on "Luo Yonghao's Crossroads" that Miniso is vigorously developing its own IP and promoting the transformation from a retail company to a cultural and creative company. He mentioned that it is necessary to waste 100 million yuan each year to cultivate good IPs for nurturing original IPs. On October 25th, Ye Guofu responded to reporters, saying that "waste" means providing sufficient space for their own IP to experiment, from artist discovery to IP incubation and operation, building a full-chain IP operation platform
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