Aiming at the "AI Wealth Generation Generation," Ferrari issues exclusive cryptocurrency tokens to auction the Le Mans championship racing car
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Ferrari is entering the cryptocurrency market by issuing an exclusive cryptocurrency token "Token Ferrari 499P," aiming to attract the young wealthy class. The token will allow top collectors to bid for ownership of the 499P race car, which has won the Le Mans championship. Ferrari is collaborating with the Italian fintech company Conio and plans to launch the project in 2027 to enhance customer belonging. This move is part of Ferrari's response to new trends in the luxury goods industry, although the project still requires relevant regulatory approvals
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