Taobao convenience stores will be launched, and Taobao Flash Purchase begins its brand upgrade

Taobao Flash Sale is about to launch a chain convenience brand "Taobao Convenience Store," selling products 24 hours a day, including various categories such as general merchandise, snacks, beverages, 3C digital products, maternal and infant products, and beauty products, with SKU levels around 10,000, which is approximately three times the richness of an ordinary convenience store, about half the level of a Walmart — somewhat like a boutique grocery store that only does online business. Although it is called "Taobao Convenience Store," Taobao Flash Sale will not open stores itself or control inventory. It provides brand endorsement to qualified merchants in the form of brand authorization and will also offer support in terms of traffic, product selection, supply chain, and delivery. Merchants need to provide services according to the standards set by the platform, such as operating 24 hours, picking time, problem order rate, and so on