New Stock News | Proya submits application to Hong Kong Stock Exchange to become China's largest local cosmetics group

According to the Hong Kong Stock Exchange's disclosure on October 30, Proya Cosmetics Co., Ltd. (abbreviated as: Proya) has submitted a listing application to the main board of the Hong Kong Stock Exchange, with China International Capital Corporation and UBS Group as its joint sponsors.

The prospectus shows that Proya (603605.SH) is a domestic multi-brand beauty group in China, dedicated to building an international first-class cosmetics industry platform to provide global consumers with a consumption experience of cosmetics products that combine technology and high quality. The company has established a multi-brand and multi-category cosmetics matrix covering different consumer groups, including skincare, color cosmetics, and personal care.

According to Frost & Sullivan, based on retail sales in 2024, the company ranks fifth among the top five groups in China's cosmetics industry and is the only domestic cosmetics group. Based on retail sales, the company has been the largest domestic cosmetics group in China for four consecutive years from 2021 to 2024.

In terms of products, based on retail sales in 2024, the company has up to four super products with retail sales exceeding 1 billion yuan. The company's flagship brand Proya is the only single brand in China with two essence products exceeding 1 billion yuan.

The company has skincare brands "Proya," "Yuefuti," "Kruif," etc.; color cosmetics brands "Caitang," "Yuanshe Bota"; and personal care brands "Off&Relax," "Jing Shi." Based on retail sales in 2024, the brands "Proya," "Caitang," "Off&Relax," and "Yuefuti" each have a scale exceeding 500 million yuan, ranking first in quantity among domestic cosmetics groups, and it is the only company with star brands in all three categories.

In terms of sales model, the company primarily focuses on online platforms while also utilizing offline sales channels to enhance brand reach and increase market coverage. Online sales channels include direct online sales and online distribution, while offline sales channels mainly include offline distribution. The company is one of the earliest beauty groups to strategically layout online channels and has a significant leading position in online channels.

In terms of production capacity, as of October 24, 2025, the company operates a production base located in Huzhou, Zhejiang Province, mainly producing skincare products, with 66 production lines. Additionally, the company is constructing an intelligent factory in Huzhou, with a designed production capacity of 400 million units.

The prospectus warns that the cosmetics industry is developing rapidly and is highly competitive. Any failure to effectively execute marketing strategies or adjust such strategies according to market changes may impair the company's ability to attract and retain customers and increase profitability.

In terms of performance, for the six months ending June 30 in 2022, 2023, 2024, and 2025, Proya achieved revenues of approximately 6.385 billion yuan, 8.905 billion yuan, 10.778 billion yuan, and 5.362 billion yuan, respectively; During the same period, the profit for the year/period was approximately 831 million yuan, 1.231 billion yuan, 1.585 billion yuan, and 826 million yuan.