The Real Ghost of Halloween: U.S. Inflation
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According to data from the National Retail Federation, although Halloween spending in the U.S. reached a new high in 2023, real spending, adjusted for inflation, has nearly stagnated, indicating the erosion of consumer purchasing power due to rising prices. It is expected that total Halloween spending will reach $13.1 billion in 2025, an increase of about $1 billion compared to 2023, but when considering inflation, actual purchasing power has not significantly improved, with nominal spending equivalent to the value of the dollar in 2009, indicating that price increases have offset spending growth
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