KUAISHOU's Double Eleven Fur Festival launched, with fur GMV on the first day increasing by 286% year-on-year
KUAISHOU launched a fur festival event during the Double Eleven shopping festival. KUAISHOU disclosed that on the first day of the fur festival, the transaction value of fur categories increased by 286% year-on-year, the transaction value of fur categories in the shelf area increased by 189% year-on-year, the transaction value of new fur products increased by 75% year-on-year, and the sales of fur products by participating influencers increased by over 480% year-on-year. The sales of influencers such as "HuaHua Selected Sunday New Arrivals" increased by over 15 times compared to last year
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