Supporting BOSIDENG's new high-end series launch, marketing giant ACTIVATION GP welcomes multiple growth drivers
BOSIDENG and ACTIVATION GP successfully launched the new high-end series "AREAL" in Shanghai's North Bund, showcasing the beauty of Eastern craftsmanship. As a long-term partner of BOSIDENG, ACTIVATION GP actively participates in its brand transformation and high-end strategy, which is expected to bring high-quality business growth. ACTIVATION GP has achieved a market share of 13.8% in the high-end brand experience marketing sector and serves over 550 world-class brands. With the recovery of China's luxury goods market, ACTIVATION GP is expected to benefit from the rebound in brand marketing budgets
According to the Zhitong Finance APP, recently, BOSIDENG (03998) partnered with newly appointed Senior Urban Series Creative Director Kim Jones to launch a new high-end series "AREAL." In this highly anticipated global debut, ACTIVATION GP (09919) assisted BOSIDENG in successfully presenting the AREAL 2025 Autumn/Winter Collection launch event and dinner at the North Bund in Shanghai, showcasing the beauty of Eastern craftsmanship on the global stage.
As a long-term partner of BOSIDENG, ACTIVATION GP has been deeply involved in the brand's revitalization and high-end strategy advancement. In recent years, ACTIVATION GP's proactive layout in the mid-to-high-end brand and sports fashion sectors in China has begun to yield results. BOSIDENG's leap towards a higher-end and more fashionable positioning requires top-notch marketing and brand storytelling capabilities as support, which also brings clear and high-quality business growth points for ACTIVATION GP.
According to industry data, ACTIVATION GP, as a leader in high-end brand experience marketing in the Greater China region, achieved a market share of 13.8% in 2024, having served over 550 world-class brands, covering high-end brands such as Van Cleef & Arpels, Chanel, Hermès, Louis Vuitton, and Miu Miu.
It is noteworthy that the third-quarter performance announced by LVMH exceeded market expectations, with organic revenue growth of 2% in the Asia-Pacific region (including the Chinese market), signaling a positive recovery in high-end consumption. As the Chinese luxury market gradually recovers, and local leading brands like BOSIDENG continue to move towards high-end and fashionable positioning, ACTIVATION GP, with its deep luxury marketing experience and leading industry position, is expected to directly benefit from the structural rebound in brand marketing budgets, ushering in a new round of value reassessment
