"A-share Trends" Moutai discusses counterfeiting: is currently establishing a green disposal channel for counterfeit infringement information with online platforms

According to the Economic Information Agency on the 6th, the Guizhou Moutai (Shanghai: 600519) 2025 third-quarter performance briefing was held online this afternoon. During the meeting, investors raised concerns about the sale of counterfeit Moutai both online and offline, with instances of genuine and fake products being sold together, severely disrupting the price of Moutai liquor and deterring potential consumers. Regarding the company's measures to combat online counterfeit goods, the company's deputy general manager Wang Li stated that the company has always regarded "protecting consumers' legal rights and interests, and maintaining the Moutai brand image" as the fundamental principle for advancing anti-counterfeiting and traceability efforts. The company will continue to carry out regular rights protection work both internationally and domestically, online and offline, in accordance with laws and regulations, and is working to establish green disposal channels for counterfeit infringement information with major online platforms, cooperating with relevant law enforcement departments for collaborative governance. \* Moutai 1935 liquor saw significant month-on-month and year-on-year growth in sales in September and October * Additionally, an investor inquired about the sales situation of Moutai 1935. Wang Li pointed out that Moutai 1935 liquor experienced significant month-on-month and year-on-year growth in sales in September and October. As the year-end approaches, the company has formulated targeted market policies to fully seize the opportunities brought by the sales in September and October, further focusing on consumers' "careers" and "lives," promoting scene transformation, enhancing service experience, and increasing market development efforts. \* Advance receipts decreased by 2 billion compared to the beginning of the year, Moutai: actively alleviating pressure on distributors * Someone asked about the reason for the significant decrease of 2 billion yuan (RMB, the same below) in advance receipts compared to the beginning of the year, questioning whether it was due to a reduced willingness of distributors to make payments. The company's vice president, chief financial officer, and board secretary Jiang Yan responded that Moutai has long placed great importance on the stability, healthy, and sustainable development of channel partners. Currently, the industry is in a deep adjustment period, and the company is actively alleviating pressure on distributors to enhance channel resilience, better maintain the channel ecosystem, and promote healthy market development. The financial report released earlier by Guizhou Moutai for the third quarter of 2025 showed that in the first three quarters of 2025, the company achieved total operating revenue of 130.9 billion yuan, a year-on-year increase of 6.3%; net profit attributable to the parent company was 64.63 billion yuan, a year-on-year increase of 6.2%. In terms of single quarters, the total operating revenue for the third quarter of 2025 was 39.81 billion yuan, a year-on-year increase of 0.3%; net profit attributable to the parent company was 19.22 billion yuan, a year-on-year increase of 0.5%, with growth rate slowing down compared to the previous quarter. (sl)