Apple bets on Google’s Gemini in $1B deal to rebuild Siri, close its AI gap: report

Invezz
2025.11.06 09:12
portai
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Apple Inc. is nearing a $1 billion deal with Google to utilize its Gemini AI model to revamp Siri, aiming to enhance its capabilities by 2026. This partnership marks a significant shift in Apple's AI strategy, as Gemini's 1.2 trillion parameters vastly exceed Siri's current 150 billion. The collaboration will allow Siri to perform complex tasks and improve user interaction while maintaining data privacy on Apple's servers. Analysts view this as a pragmatic move for Apple to catch up in the competitive AI landscape, as rivals like Google and Amazon advance their AI technologies.