How Amazon is bringing name brands to Whole Foods, without putting them on the shelves
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Amazon is testing a new "store within a store" concept at Whole Foods, allowing customers to browse name-brand items via QR codes without cluttering the store's organic image. This initiative includes a 10,000-square-foot automated fulfillment center that prepares orders quickly. The pilot program is currently in Plymouth Meeting, PA, with plans for expansion based on feedback. This move represents a significant integration of Amazon's technology into Whole Foods, aiming to enhance the grocery shopping experience while maintaining the brand's identity.
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