Here’s why Lexus wants to sell you this 6-wheeled, ultra-luxe EV people mover

Electrek
2025.11.10 19:11
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Lexus has introduced the LS Concept, a 6-wheeled ultra-luxe EV people mover, redefining its brand to mean "Luxury Space." This move comes as Toyota plans to launch a new high-end Century brand, allowing Lexus to explore new creative avenues. Toyota's chief branding officer, Simon Humphrey, emphasized that Lexus aims to innovate beyond traditional four-wheeled vehicles.